How to convert more ‘good’ telephone enquiries into business 

 

Our headline speaker for the day is Professor Ian Cooper who will be offering guidance and advice on how to maximise the potential of all leads generated.

 

If you don’t master the right techniques of call handling, you stand to lose huge amounts of ‘good’ potential work to your competitors.

 

Suspend any cynicism! Getting a potentially good personal injury client to say ‘yes’ to you, requires more than good legal ‘know-how’. If your team doesn’t have the right mindset, techniques, personal skills and call handling strategy and structure, you will miss out on a serious amount of business that you could win. In this practical and engaging session Professor Ian Cooper will explain what you need to do to build a better relationship and rapport with your potential clients and ‘stack the odds’ in your favour of them wanting to become a client.

 

About Professor Ian Cooper:

 

Professor Ian Cooper is Britain’s most experienced specialist marketing, business development and skills trainer for the legal sector. He has helped over 900 legal firms, over 30 years, to massively increase their conversion rates of telephone enquiries into business.

 

He is an international business author and speaker, with 16 books published in 14 languages and 56 countries.

 

His latest book, the ‘Financial Times Guide To Business Development’ was recently shortlisted for the best management / business book of the year award and he is also the Editor of the ‘Financial Times Guide To Business Development Blog’.